Research Priorities

Use of medical and scientific themes to reassure a worried public about the health hazards of smoking
The marketing of tobacco products advertised as “safer” (filters, king-size, menthols, low tar and “light” cigarettes, etc.)
Techniques used in targeting of specific populations including women, youth, military personnel, and ethnic minorities
Endorsements by prominent movie and TV stars, athletes, and politicians.
Use of cultural icons such as jazz, religious symbols, patriotic imagery, landmarks and monuments, works of art, and trusted professionals.
Use of social media in promoting tobacco use
Methods used by the industry to escape from attempts to regulate tobacco advertising
Effectiveness of anti-tobacco advertising campaigns
Tobacco marketing globally